Blog

Reading markets, outreach, and the search for PMF.

2026-05-27

4 Principles for Running LinkedIn Outreach on Clay — Properly

Helped 4 companies' GTM with one free Clay account. 60 leads per company, per day. 3 confirmed WTP at $60/mo. Here's how to actually use Clay for LinkedIn outreach.

2026-05-14

The First Week Is Everything — What We Learned from Outreach

Founders and sales leads always ask the same questions when they start outreach. The answer is simpler than you'd expect: almost everything is decided in the first week.